Friday, 18 April 2014

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World´s first fully recyclable clothes collection

We talk about making smaller footprints, but my objective is to leave giant, positive ones!” Photo: Martina Huber/Regeringskansliet.Matilda Wendelboe has designed the world's first fully recyclable clothes collection. Some of her creations will be presented at a fashion show at the Stockholm+40 conference. The garments are made of Cradle to Cradle certified materials that can be composted or recycled.

“At the very minimum, sound production means that we wear out neither our planet nor human beings when we manufacture an item,” says Ms. Wendelboe. “But sustainable is actually an odd word in this context. My ambition is that my products and way of life will be more than just sustainable. We talk about making smaller footprints, but my objective is to leave giant, positive ones!”

“Humans are the only creatures on the planet who produce waste; in nature, all 'waste' is nourishment for new cycles, “ Ms. Wendelboe points out. “If we now close the circle and make sure we manage our finite resources correctly, we can make a healthier world. Take ants, for instance. If you take all the ants in the world, their biomass is FOUR times that of human beings. Are there too many ants in the world? No, because they do not produce waste.”

Cradle to Cradle

Cradle to Cradle® (C2C) is a model for the elimination of the concept of waste. A German chemist, Michael Braungart, and an American architect, William McDonough, devised the concept and are now constructing buildings that generate more energy than they consume. This has in turn inspired brands such as Ford to make a C2C car and Nike to make a C2C footwear collection.

(Source. www.sweden.gov.se)

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