The UN Environment Programme Launches Sustainable Transport Campaign on Eve of Rio+20

The UN Environment Programme (UNEP), together with dozens of train, metro, bus, and carpooling companies across Europe are launching the Let’s Travel Together campaign aimed at changing the behaviour of travelers and commuters and inviting citizens to virtually share their ride with friends and jump on the sustainable spaceship driving to Rio.

Let’s travel together is about promoting sustainable transport and triggering new habits for a greener Europe. On the eve of the UN Conference on Sustainable Development “Rio+20”, UNEP and the European transport sector are calling on citizens to support the transition to a new economic model. It’s not just about private and public entities, it’s everyone business.

The campaign is designed with social media in mind: Let’s Travel Together’s center piece is a web application where your facebook avatar will appear on a green, futuristic vehicle together with everyone who has pledged to take sustainable transport.

Act now to GreenUp the planet!

It's easy and fun! All you need is your FACEBOOK avatar to board the futuristic spaceship. You'll be part of the Green Train!

Take an animal of your choice!

If you convince your friends to join the adventure, you will enter the campaign competition and may win free tickets! When you travel with others you take an active part in a greener economy.
www.greenup-unep.org/traveltogether

Note to the editors:

- GreenUp is a UNEP initiative that provides resources to citizens to help them connect their everyday choices to support the transition to a Green Economy. Learn more at www.greenup-unep.org or www.facebook.com/greenup.unep.

- The Green Economy will be discussed by Heads of States and Governments and their representatives at the Rio +20 summit in Brazil this week. More information: www.uncsd2012.org

- The ‘Green Economy’ as envisaged by UNEP would serve a threefold purpose: improve human well-being; enhance social equity; and at the same time protect ecological assets and reduce environmental risks. More information: www.unep.org/greenup or www.unep.org/greeneconomy