1996 the United Nations held the first World Television Forum, where leading media figures met under the auspices of the United Nations to discuss the growing significance of television in today's changing world and to consider how they might enhance their mutual cooperation.
The forum was held on 21 and 22 November, which is why the General Assembly decided to proclaim 21 November as World Television Day - to commemorate the date on which the first World Television Forum was held.
The celebration highlights how communications have become one of today's central international issues, not only for their relevance to the world economy, but also for their implications for social and cultural development. The celebration also underlines the ever-increasing demands faced by the United Nations to address the major issues facing humankind - and that television - as one of today's most powerful communications media, could play a role in presenting these issues to the world.
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