Campaign: WeFeedback: social networking for social good

In an effort to encourage individuals to help feed tens of thousands of hungry children across the world, the United Nations World Food Programme (WFP) has created a social media platform through which people can share their favourite meals by making donations to the agency.

The Internet portal, http://www.wefeedback.org/, engages supporters through an online “Feedback Calculator” that helps them to work out how many children they could feed if they donated the equivalent cost of a favourite food item such as sushi, ice cream or a hot dog.

You can join the world’s largest online community for sharing food and changing lives –

You’ll also be able to see what other people are feeding back, browse by food types, by country and discover the precise level of hunger in specific developing countries.

Enter your favorite food and estimated cost. How many hungry children will it feed?

You’ll be surprised! Then make it happen – click on “Feed Them Now!”

So if you are like me and could eat a “salad” followed by “Spagetti arrabiata” and a slice of “Cheesecake” for desert, costing altogether $29, you could instead feed back 116 children.

Up until now just over 8000 people have joined the wefeedback community from 164 countries, feeding nearly 200,000 children.

Feedback Calculator: http://beta.wefeedback.org/calculator
Facebook: http://www.facebook.com/WeFeedback
Twitter: http://www.twitter.com/wefeedback

WeFeedback is the latest addition to WFP's ongoing Billion for a Billion movement.